Juvo

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is a product and service that motivates teenagers to stay active by connecting physical activity with the world of music

TEAMMATES:

Laura Casella, Lana Nguyen, Ivan Peñaranda, Nicole Sacchetti, Elisa Scrignar, Ching-Chun Yu

MY ROLE

Service Design

UX/UI

OVERVIEW

In the Product System Service Design course at Politecnico di Milano, we focused on the topic of health and wellness. Our challenge was to create a product and service that helped promote healthier lifestyles among teenagers.

YEAR

October 2018 to January 2019

FIELD

Service Design

Product Design

UX/UI

Design Process

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RESEARCH

IDEATION

Context

METHODS & TOOLS

Preliminary research | Desk research | "How might we"
 

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RESEARCH 

During preliminary research, we collected data on the demographic distribution of teenagers between age 15 to 19 living in big cities. We focused on gender, geographic distribution, consumption patterns, mobility, economic and educational background.

TEENAGERS & SPORTS

Teenagers are motivated to participate in sports because it helps relieve stress. But they often find it difficult to balance education, social life and sports. Therefore, sport is usually the first thing teenagers are willing to sacrifice as they age.

"How may we promote active lifestyles among teens who live sedentary lifestyles?"

 
 

Insights

METHODS & TOOLS

Research | Case Studies | User Interviews | Market Analysis

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"We discovered a trend of inactivity among female teens between ages 15 to 19."

SEDENTARY LIFESTYLE OF TEENS

After researching the collected data on inactive sedentary teenagers, we discovered the connections between the socioeconomic status, culture and family educational level, reflect teenager’s psychological health, way of social life, and environmental determinants of activity.

 

 

FEMALE INACTIVITY

We discovered a common demographic trend of inactivity among female teens within our targeted users of teens between ages 15 to 19. Based on our entire research, there is compelling evidence that female youth experience multiple challenges impeding their engagement in physical activity. These challenges are prominent within urban cities. The inactivity and increase of sedentary lifestyles among female teens correlates with various issues related to social media, sport, nutrition, family income, social relationships and mental health. 

MARKET ANALYSIS

We analyzed 10 products or services that motivated teenagers to return to an active lifestyle. We used the following positioning map to find possible areas of intervention. The map shows us that kids and adults seek more unconventional ways to participate in physical activity.

We found a window of opportunity at the center of our positioning map, where new products or services should focus on accessibility and flexibility, providing unconventional and conventional activities. 

CONVENTIONAL ACTIVITY

FOR ADULTS

FOR KIDS

UNCONVENTIONAL ACTIVITY

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CASE STUDIES

The three case studies that relate the most with teenagers are: Brooklyn Zoo, Garmin Vivofit, and Fitfam.

They are the most interactive and personalized. They increase the excitement and motivation among teenagers by forms of reward and incentives. These three case studies focus more on providing unconventional ways to do physical activities.

BROOKLYN ZOO

GARMIN VIVOFIT

FITFAM

WEARABLE

MEDICAL 

EQUIPMENT

SERVICE PROJECTS

SOFTWARE APPS

INTERACTIVE TECHNOLOGIES

PRODUCT TRENDS

Case studies have shown us the popular product trends among the health and wellness sector.

INTERVIEWS

We interviewed 4 female students between the age of 15-19 and found out certain reasons they would 

FEDERICA

Age: 17

Location: Milan

Physical Activity: Skiing

KAITYLN

Age: 15

Location: New Jersey

Physical Activity: Lacrosse

VITTORIA

Age: 19

Location: Milan

Physical Activity: Tennis

CONNIE

Age: 19

Location: New York

Physical Activity: Volleyball

 

The Problem

TEENAGE SPORT DROPOUT

Among this generation, females feel a high amount of pressure towards balancing education and competition among physical activities that are provided academically and socially. Therefore, they are more likely to drop out of high school level sports compared to males.

REASONS FOR DROPOUT 

Among this generation, females feel a high amount of pressure towards balancing education and competition among physical activities that are provided academically and socially. Therefore, they are more likely to drop out of high school level sports compared to males.

"How may we promote physical activity among teenagers from age 15-19, especially female, facing challenges towards continuing

 

Concept Generation

METHODS & TOOLS

Rapid Ideation | Mind Mapping

What motivates teens to do physical activity? 

DANCEFLOOR 

Our main focus was to keep teenagers motivated in doing physical activity. We concluded that in order to keep teenagers active, we need to be flexible, accessible, build social connections and to feel free and gratified. 

 

We chose "dancefloor" as a metaphor to express motivations of a free and self-expressive environment where teenagers can dance, connect with people and feel confident. When you think of a dancefloor, you think of music.

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Concept Defined

METHODS & TOOLS

Service Blueprint | User Journey Map | Wireframing | App Prototype | System Map

STEP INTO MUSIC

Juvo is a product and service that motivates teenagers to stay active by connecting physical activity with the world of music.  

 

Our service provides customized workouts based on their SoundCloud playlist or their music taste. The device connects the rhythm of the song to the rhythm of users steps during the training. While training, the user build "physical activity" points in which they can use to access events and concerts supporting local artists on SoundCloud. 

The system combines all the elements of fun, flexibility and personalization. It is a unique way to do physical activity and allows the user to “step” into the world of independent music before, during, and after the exercise.

PRODUCT

Juvo device is composed by three elements: a clip that works as an mp3 player, two trackers that monitor physical activity, and a case that also works as a charger.

The trackers are meant to be attached to the shoes through a rubber support. The clip allows the user to listen to music offline while training. The small clip can be attached to any clothes and won’t fall during the training. The two trackers attach to the shoes and sync to each step, in order to monitor the user’s physical activity.

SERVICE

Juvo brings the world of physical activity and the world of music together. The service builds social connections and create a strong local music community. The service provides:

 

 

 

In the app, the user can choose among three types of physical activity: walking, running or dance cardio. Once the user chooses a training, the app creates a playlist based on their SoundCloud that follows the rhythm if the training. When doing the training, the user must step to the rhythm of the songs in order to gain "physical activity" points. User can train individually or with friends remotely. The app also provides a list of artist events for the user to attend. The user can use their earned “physical activity" points to access event discounts.

 

WIREFRAMING

Juvo brings the world of physical activity and the world of music together. It’s a fun, flexible and personalized way.

HOME PAGE

User can discover upcoming events they might be interested getting a reward for. They can also connect with friends.

TRAINING PAGE

User can choose the type of workout, duration and intensity.

PROFILE PAGE

User can access their saved events, see activities and progress, friends and a personal calendar. 

 

On their friends profile, they have the possibility to ask them to set a meeting and work out together. 

EVENT PAGE

User can browse  current or future events near their location. User can redeem their “Physical activity points” to unlock discounts for the events.

USER JOURNEY MAP

STORYBOARD

SERVICE BLUEPRINT

SYSTEM MAP

Juvo’s system includes three main actors: the user, Juvo and our partners, such as SoundCloud, MailTicket and the event organizers. With Juvo, our partners will receive publicity, attract new clients, and gain more revenue.

SOUNDCLOUD 

Juvo suggests concerts and creates personalized trainings for the user. To do so, SoundCloud provide Juvo the data on their user and their music preferences. In exchange, SoundCloud receives new subscribers when the user creates an account in order to access the Juvo service. We chose SoundCloud because they support independent artists. Juvo devices uses SoundCloud music and monitors physical activity during user’s workouts.

MAILTICKET
When the user purchases an events on the Juvo app, they will access MailTicket, a company that sells low-cost tickets for emerging artists. 

 

ARTIST

When the user purchases an events on the Juvo app, they will access MailTicket, a company that sells low-cost tickets for emerging artists. 

EVENT ORGANIZERS

The events are organized by companies that receive only a percentage of tickets to sell. Since the event support emerging artists, tickets are limited and are guaranteed to sell out.

JUVO

When the user purchases an events on the Juvo app, they will access MailTicket, a company that sells low-cost tickets for emerging artists. 

Event

Organizer

JUVO

SoundCloud

MailTicket

Artists

User

Venue

Material Flow

Financial Flow

Data Flow