Streamlining the market access planning process
Reimagining the market access planning process by building an internal analytics-focused tool that analyzes complex data into better strategy and business outputs
Medix (client name changed for confidentiality) is a medical manufacturer with the goal to improve Medix's market access planning process. My role was to build the end-to-end design and user experience of the two web tools.​
My role
UX/Product Design, Design Strategy, Interaction Design, User Research, User Testing​
Team
Designers (2), product owners, data analysts, engineers, content/industry experts
Year
2022
CONTEXT
Approach​
Build a best-in-class product that manages Medix's end-to-end access planning, including advanced market access analytics, to generate deeper insights and align decision-making across teams.
Problem
​
-
Complex planning process and disorganized data structure​
-
Disaggregated granular level of data that requires manual work causing inconsistent levels of insights and outputs
-
Data tracking is complex and hard to discuss customer strategies across siloed teams that manage their own brands
-
Inconsistent level of insight and outputs across brands
OBJECTIVE
​
Customer insights tool: focuses on analyzing market performance and customer behavior data to predict decision-making and improve market access strategy and customer planning
Design two user-centric web tools to power Medix's new process
​
Modeling tool: focuses on generating assumptions and models to standardize business outputs
The impact
-
More granular insights and modeling
-
Improve productivity and efficiency in the process
PROCESS
In order to build the best-in-class product, our team collected feedback from Medix's internal analytics team (the users) and involved them throughout our entire build process – validating their workflow, prioritizing features, and testing design usability and visuals.
3 months
Help Medix users understand their end-to-end work process across their teams and identify their pain points and needs.
Team
Data analysts, content experts, designers
​
​
My responsibilities
-
Conduct user interviews to understand work process, pain points and needs
-
Organize ideation workshop to validate work process
-
Test concepts with users to establish the product and prioritize feature before build phase
3 months
Week 1: Strategy
Prioritize features to build and validate the calculation logic of data that feeds into the engines
Team
Data analysts, content experts, designers, POs
​
​
My responsibilities
-
Advise on designs, test mockups and new concepts
-
Collaborate with content experts to better understand client's work flow, map out user flow for the product and design the correct data visualization that communicate the correct strategy/logic
-
Conduct weekly concept testing, user interviews and prototype testing
Week 2: Design
Design and test high fidelity prototypes (and the feature's usability) with core users to sign-off on key flows, screens, usability, and visualizations
Team
Designers, POs
​
​
​
My responsibilities
-
Manage the entire product design and UX for both engines products
-
Set up design library and frameworks for Medix (and our working team) to use as guidelines for product build (e.g. standardize color, type and accessibility)
-
Act as a knowledge translator and design educator between our working teams
-
Communicate the design vision across multi-functional teams, from wireframes to low-high fidelity prototypes
-
Collaborate closely with developers to handoff designs and advance designs to porduction delivery through agile process.
Week 3: Develop/Build
Engine's calculated logic, prioiritized features and high-fidelity prototype are passed to the engineer team for development.
Team
Product team - designers, engineers, POs, data analysts, content experts
​
My responsibilities
-
Work closely with dev team to solve for design and tech bugs
-
Conduct functional testing and user acceptance testing by conducting journey level test to ensure product meets user stories and business requirements
ROLE OF DESIGN
Along with our team’s design director, I built this new product for Medix from the ground up, establishing foundations, a design system library, and testing the usability of product features.
​
Product assets include:
-
Define Medix's color palette and accessibility guidelines
-
Establish frameworks for tooltips, error states, toast banner
-
Define frameworks for Medix's data visualizations (e.g. charts, tables, graphs)
More projects
Juvo
Helping sedentary teenagers live a healthier and more active lifestyle by connecting physical activity with the world of music.
Sinergia
Training people to better monitor and plan their energy consumption.
